Is Figure 1 potential target of Facebook acquision?


Figure-1-homeSocial media has revolutionaized the mode of interaction with family and friends setting expectation to have update on your Facebook page every minute.  Yet another leap in the technology is growth of social media on mobile platforms, which is the future of social media as evident from $19 billion acquision of Whatsapp by Facebook.  

Healthcare community has seen activity in socail media area geared towards health and health issues.  Figure 1 is one such company started in Canada referred as instagram of doctors. Figure 1 raised $2 million of seed funding in December 2013 by a crowd-sourced community of physicians readily sharing medical images. Poor selectivity of medical imaging in Google images and expensive private medical image libraries motivated Dr. Joshua Landy, an Toronto-based Pulmonary/Critical Care specialist, to give birth to Figure 1.

What are main features of Figure 1, medical instagram?
Figure 1 is a free platform that offers physician verification (via personal registration or Doximity integration). Figure 1 allows:

  • Sharing of patient images by individual physicians
  • Patients can sign consent form that is individualized by clinic or a genernal form from Figure 1
  • Ability to  de-identify photos by allowing the uploading user to block out faces, tattoos, and distinguishing features of patients.figure1
  • Also developing browseable image categories  (by specialty or anatomy).
    • This provide easy access to the massive database topically
    • Users can suggest alternative categorizations (each image can be in multiple categories) to assist in future discovery of these images.
  • Retains a clean, simplified, but highly functional user interface.

What platforms are supported by Figure 1?
You can access Figure 1...

through iPhone, Andriod app and through internet/ web. Andriod app and web browsing capability has been added within last week.  Image categorization has not been yet incorporated in Android platform, but the Figure 1 team expects the Android and iOS team to have feature parity over the next few months.

What is the current traffic on Figure 1?
Figure 1 is seeing steady users with over one million views per week and each image viewed thousands of times.  The uploads receive multiple comments, with many comment sections exceeding 5 posts.

What countries have access to Figure 1?
Figure 1′s is available internationally in Ireland, the UK, Australia, New Zealand, the USA, and Canada.

Furthermore, the Figure 1 team highlights a particularly interesting finding or case each week in their Image of the Week mailing list. Figure 1’s user experience is limited to search and viewing of images and is looking to expand this capability to provide users much more rich experience in near future.  KAH is excited by the platform created by Figure 1 and look forward for Figure 1 to be a part of Facebook family! 


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